Sacha Baron Cohen’s new comedy divides opinion: “‘Borat’ but make it feminism?”

Sacha Baron Cohen Ladies First

Sacha Baron Cohen’s new film, Ladies First, has released its first trailer to a mixed reception on social media.

The former Borat star plays a chauvinist who finds himself transported to a parallel world where the power dynamics between men and women are reversed. The comedy also stars Rosamund Pike and has been met with a mixture of responses on X (formerly Twitter).

Many were positive, with one fan writing: “Borat but make it feminism? the intersection is intersectioning… nah fr sign me up.” Others added: “He’s so hilarious” and “Can’t wait to see it unfold.”